Search Engine Optimisation

Search Engine Optimisation is the process of improving your website to increase the volume and quality of its traffic. The holy grail for any website owner is to have a constant increase in relevant visitors, so SEO plays a very important role in the set up of a new website.

We will do all we can to ensure your website is picked up by the major search engines quickly and continues to collect relevant traffic over its lifespan. There are many optimisation techniques that can be employed during the development of a website. These include optimising the HTML used in the webpages, linking a Sitemap to Google and including Meta tags in the code. However, you should also consider your role in SEO as a website owner. There are ways in whch you can improve your ranking on the major search engines, including the following:

• Writing a list of relevant keywords, used by some search engines to find your site.
• Write a description that will be displayed on search engine listings.
• Write relevant copy for your site that will not just increase interest from the search engines, but also increase your audience reach by other means.
• Keep your website content up-to-date and fresh. Major search engines will improve your ranking if they see regular activity on your website.
• Include links to your main pages from within the copy on your website and also from articles on other websites.